Culture Code: An Impeccable Answer to “why we do, what we do?”

Written by G. Clotaire Rapaille, a French marketing consultant and a psychologist, “The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do”(2006) is a book that helps us understand how people act across cultures and why they do so. The concept of a ‘culture code’,  is... Continue Reading →

Is Skincare A Marketing Gimmick or an Actual Part of Self Care?

When the coronavirus forced our governments to legally put us on house arrest, there were two types of advertisements I encountered: the ones for online courses/workshops and for skincare. Being a makeup enthusiast I honestly expected that the cosmetic industry would shut down during the lockdown. If no one will care about how they look... Continue Reading →

Unfair Fair Removed from Fair & Lovely

On 25th June, Hindustan Unilever announced that they are finally dropping the term “fair” from their popular Skin care product brand name “Fair and Lovely”. The reason stated by them is that they do not want to promote a singular standard of beauty and want to be more inclusive of all “skin tones”. Sunny Jain,... Continue Reading →

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